Marrying high-end audio & luxury fashion

Project Details

Marrying high-end audio & luxury fashion

How do we reintroduce a legendary audio brand, with a new sub-brand, in the context of personalization and style? We created a product experience to introduce Pryma as the premiere brand among fashion savvy audiophiles.
Pryma is the latest brand launch under World of McIntosh, the umbrella brand for several prestigious audio products including McIntosh, Sonus Faber, Sumiko, Audio Research and Wadia. Engineered to perfection, Pryma headphones deliver an unbeatable audio experience matched with a customizable design to complement your personal style. Pryma is as much of a fashion statement as it is a functional product.
Knowing that we needed to marry a one-of-a-kind product experience with a straightforward e-commerce solution, we ran a collaborative workshop with Partners & Partners to immerse ourselves in the product’s heritage, as well as the needs of the client. The output of this session was a communications plan that informed our use of product photography and 3D design and animation to build a linear story, elegantly focusing on the key features of the product.

April 15, 2013
Client: Pryma
Categories: Art direction